Social Media and The Grocery Delivery Service

Overview: My idea is to create a delivery service that delivers groceries to college students with a website that keeps track of what they have previously ordered as well as provide ideas for recipes they can use based on what is ordered.

How social media plays in..

In today's work environment, it seems that everyone who is anyone is involved in social media in one way or another.  You can go on Twitter and follow entire companies to see what they are up to.  You can "Like" a Facebook page with the hopes of getting the inside scoop of when the big sale is happening or find out first when a band is going on tour.  It seems as though if a company wants to be successful, they are turning to the social media route to help them do so.

My idea is no different.  One of the hardest things I believe with an idea like this is to get the word out that something like this exists.  As a member of the college society, one of the quickest ways I find out about what's going on on campus or about many things in general is through social media.  One person makes a status on Facebook about a certain thing and in five minutes, hundreds of people know about it.  If i made a Facebook page and Twitter for the Grocery Delivery Service, my advertising costs would significantly decrease and all I would have to do is get a few people to find out about the service and they would tell their friends and so on.  I would have to work at it, but I wouldn't have to do nearly as much work if I didn't make use of social media.

Facebook chat could also be a great way for users to place last minute orders if they are in a bind for something.  We could have an employee by the computer to see if anyone sends a message with a small order or even starts a chat.  This would create great customer service and encourage the users to want to continue doing business with us.

We could also send out special promotions and coupon codes through Facebook or Twitter.  Only those that have liked our page or are following us would get the message, creating an incentive to follow us.  All in all, social media is a great tool for companies, especially service companies, to keep up with their customers and to give them something special for following the company.  It also provides a very easy way for companies to get feedback from the users.  Facebook wall posts and Tweets with ideas or even complaints would enable the company to keep up with what is wanted and to make sure the customers are getting the most out of the experience.