Overview: My idea is to create a delivery service that delivers groceries to college students with a website that keeps track of what they have previously ordered as well as provide ideas for recipes they can use based on what is ordered.
After doing some research, I found two companies that are in the same market as my idea. One is Campus Food and the other is One Click Grocery.
Campus Food
http://www.campusfood.com/campus.asp?campusID=117
Campus Food is not exactly the same as my idea, however it taps into the same market. Campus Food specializes in delivering meals from local restaurants to students. Their website offers links to menus from many restaurants in the Syracuse area. From Chinese and Japanese to pizza and Italian, as well as other local restaurants such as Alto Cinco. Their website provides convenience for the customer in that they only have to make an account with Campus Food to be able to order from the multiple restaurants on the site, as well as many discounts and specials only available to those ordering through the site. The website also gives information about when the restaurants are closed, or are about to open to make the decision making process a little easier for users. Campus Food also gives an incentive to ordering through the company with their idea of "Foodie Points." Each time you make an order, depending on the amount of food and price, you are awarded so many Foodie Points. After you have gained so many points, you can redeem them for discounts or coupons. My idea focuses more on the delivery of actual groceries to students, not so much meals. I have thought about incorporating my idea with the local Meals on Wheels to donate groceries to the elderly that receive meals from the Meals on Wheels service. I have also thought about being able to deliver hot meals to students who would like them in a way like Campus Food does with restaurant delivery. The obvious difference is the fact that Campus Food coordinates restaurant delivery and my service would deliver groceries.
One Click Grocery
https://www.oneclickgrocery.com
One Click Grocery would be a direct competitor to my idea. They specialize in delivering groceries to homes, apartments, dorms, and offices. Their website is very interactive and they have many great ideas. They have pre-made lists with different themes, Italian, Breakfast, Fiesta, Football Sunday and a Dorm Food list to name a few. They have also targeted parents by giving parents an option to put money in an account for their son or daughter to withdrawal from throughout the year or semester while they are at school. They have frequent sales, many delivery times and a recipe tab to look up recipes based on what you order, or to help you decide on what to order. This company would be a fierce competitor with my idea because they very similar. I would definitely have to look more at what they offer if I was to put my idea into action.
These two businesses would definitely be competition for my business idea. Although Campus Food coordinates the delivery of local restaurants, that could potentially take away clients from my idea if they just wanted the convenience of meals being delivered rather than groceries. One Click Grocery has a lot of the aspects that my idea has, and is already in existence. it would be very hard to compete with them, and I would have to think of different ways to make my idea better and different to attract customers. Overall, this market of food and grocery delivery has many companies and ideas already and it would be challenging to get into a market such as this.
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